Ashley Woodrum – Graphic Designer + Illustrator

Various web marketing tools for social media created to promote a new line of back to school items for a local dance apparel retailer, Sugar & Bruno .

I also brought to life all of merchandise designs shown in the campaigns using hand illustrated icons. These icons in turn became a custom repeating pattern that was used across multiple platforms.

The retail line did well, which in turn transitioned into developing Christmas and Ballet lines in a similar style, with correlating themed elements. From ornaments to chapstick, the entire branding was a fresh and fun idea to reinvent across various merchandise.