Dead Head Chemistry
Final on-press screen printed shirt with custom mixed fluorescent yellow & gray water-based ink
Initial rough sketch
Ink drawing cleaned up in Photoshop
Initial shirt mock-up
Back tag screen print, originally hand drawn & converted to vector
Final labels were printed with silver metallic & fluorescent yellow ink
Branding for a special release craft beer. The client was looking for a lowbrow, skater-inspired illustration that reflected the beer’s explosion of taste.. and alcohol content. This brew packs a whopping 15.8% ABV!
I hand-illustrated the graphic, then transformed it into a vector image ready for labels & apparel. We chose to opt for a simple, yet striking, color scheme of fluorescent yellow, silver & black. The radiating color reflected the nuclear effect that I was going for.
Role Graphic Designer / Illustrator
For Deviate Brewing
Type Branding, Illustration