Dead Head Chemistry

Branding for a special release craft beer. The client was looking for a lowbrow, skater-inspired illustration that reflected the beer’s explosion of taste.. and alcohol content. This brew packs a whopping 15.8% ABV!

I was inspired by lowbrow art, Rat Fink characters & skateboarding. Hand illustrating imaginative, original designs with plenty of clean linework is one of my hobbies anyways, so this project was an absolute blast to work on! (The beer was pretty good, too.)

After drawing the graphic with Micron pens (afterthe final approved pencil sketch), I then transformed it into a vector image ready for labels & apparel. We chose to opt for a simple, yet striking, color scheme of a fluorescent yellow, silver & black. The radiating color reflected the nuclear effect that I was going for.

Final branding

Initial shirt mock-up

Final on-press screen printed shirt with custom mixed fluorescent yellow & gray water-based ink

Initial rough sketch

Ink drawing cleaned up in Photoshop

Back tag screen print, originally hand drawn & converted to vector

Final labels were printed with silver metallic & fluorescent yellow ink

Original ink illustration hanging in brewery

  • Role Graphic Designer / Illustrator

  • For Deviate Brewing

  • Type Branding, Illustration

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