Dead Head Chemistry
Branding for a special release craft beer. The client was looking for a lowbrow, skater-inspired illustration that reflected the beer’s explosion of taste.. and alcohol content. This brew packs a whopping 15.8% ABV!
I was inspired by lowbrow art, Rat Fink characters & skateboarding. Hand illustrating imaginative, original designs with plenty of clean linework is one of my hobbies anyways, so this project was an absolute blast to work on! (The beer was pretty good, too.)
After drawing the graphic with Micron pens (afterthe final approved pencil sketch), I then transformed it into a vector image ready for labels & apparel. We chose to opt for a simple, yet striking, color scheme of a fluorescent yellow, silver & black. The radiating color reflected the nuclear effect that I was going for.
Initial shirt mock-up
Final on-press screen printed shirt with custom mixed fluorescent yellow & gray water-based ink
Initial rough sketch
Ink drawing cleaned up in Photoshop
Back tag screen print, originally hand drawn & converted to vector
Final labels were printed with silver metallic & fluorescent yellow ink
Original ink illustration hanging in brewery
Role Graphic Designer / Illustrator
For Deviate Brewing
Type Branding, Illustration